Hi, I’m Precilla Sedney, the founder and Creative Director of The Manda. I designed the very first Manda bag out of a personal need—I wanted an elegant yet functional work bag that could handle the demands of my busy life. The heart of the brand is all about creating products that make your life simpler, without sacrificing style or comfort.

When I'm not busy building my brand, you’ll find me helping clients craft digital products as a product owner. A whole different ball game, right? Well, not quite! Building a brand with physical products has a lot in common with shaping digital ones—it’s all about creating something meaningful.

Whether it’s creating value for the end user or thinking bigger and making an impact on the environment, it all comes down to purpose. That’s what drives me—finding ways to deliver something that not only works but makes a difference. I've had the pleasure of working with fantastic brands/retailers like Ace & Tate, Naïf Natural Skincare, and Holland & Barrett, and now I get to make an impact with my own brand, The Manda.